5. Page iii
Executive Summary
iii
Private Jet Travel: Understanding the Options
October 2003
In order to illustrate these issues, and their interplay, we have created a number of
hypothetical customer profiles. Each profile contains a scenario with defined travel needs
and a number of "real life" issues that drive decision-making and allow the fictitious company
or individual to drill down to two or three business aviation options. We then apply the critical
factors (key attributes, usage requirements and price) to the specific needs, requirements,
and preferences of each hypothetical consumer.
We believe that this same approach can be used by any consumer attempting to slice
through the confusion in the marketplace, narrow down the range of options and determine
the key factors on which a rigorous and knowledgeable decision can be made. We hope you
find this Study clear, useful and insightful.
Independent Source: Deloitte Private Wealth, Private aircraft: Flying private makes sense for those with the right information (page 20)
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