Executive Summary

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Private Jet Travel: Understanding the Options  

October 2003

In order to illustrate these issues, and their interplay, we have created a number of 
hypothetical customer profiles.  Each profile contains a scenario with defined travel needs 
and a number of "real life" issues that drive decision-making and allow the fictitious company 
or individual to drill down to two or three business aviation options.  We then apply the critical 
factors (key attributes, usage requirements and price) to the specific needs, requirements, 
and preferences of each hypothetical consumer.  

We believe that this same approach can be used by any consumer attempting to slice 
through the confusion in the marketplace, narrow down the range of options and determine 
the key factors on which a rigorous and knowledgeable decision can be made.  We hope you 
find this Study clear, useful and insightful.