23. Page 4-1
4. Key Attributes
Private Jet Travel: Understanding the Options
Chapter 3 of this Study provides an overview of the financial and operational
aspects of the various business aviation service offerings. But what issues tend
to drive purchase decisions? Clearly, price is always a major factor, and we
address that in the next chapter.
In addition to price, and in order to facilitate comparisons across service
offerings, we offer the following list of five Key Attributes that, though somewhat
subjective, in our experience tend to drive consumers’ decisions among the
business aviation categories: Commitment, Complexity, Consistency, Schedule
Flexibility and Mission Flexibility. The table entitled “Attributes by Program”
illustrates how the programs compare across each of the five key attributes. For
example, as the shaded bar is at the extreme “Low” end of the Commitment
attribute for Charter, this indicates that Charter requires a low commitment level,
compared to the other alternatives.
Note also that the shaded bars in the table differ in length. This is significant in
two ways. First, each bar represents the entire range of services offered by all
the companies in a particular program category. Some competitors may have a
more robust or flexible program than others. In this way, the shaded bar length
represents the entire program category.
Second, the bar length also captures the range of offerings that may be available
within a program. For example, ownership of a large jet would offer more usage
flexibility than ownership of a light jet (i.e., transcontinental range) and one-
quarter Fractional shares usually offers an owner more flexibility than a one-
sixteenth owner is afforded. In this way, the bars also capture the variation within
Independent Source: Deloitte Private Wealth, Private aircraft: Flying private makes sense for those with the right information (page 20)
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